The Science Behind Social Media Success

Do you find social media unpredictable? Are you struggling to understand what works and what doesn’t on various social media sites? There are many people who believe that social media is chaotic, it is messy and there is no apparent rationale that drives anything that happens on the virtual platforms. What do you think?

The truth is that social media is as predictable and as unpredictable as us. It is nothing but an extension of who we are. It is as perfect and as imperfect as all of us. At one end you have people engaging in body shaming and at another end you have people standing up against the same. At one end you have people embracing the truth, through studies or public surveys, and the same findings are refuted with extreme rejection by many. Social media represents the best and the worst of us. Since human behavior has been studied for ages and a lot of who we are have been scientifically explained, there ought to be some science to help decipher how social media works.

Indeed, there is some science behind social media success. There is always a pattern, a trend of trends, history does repeat itself and everything can be boiled down to facts, or some simple realities. Here is a brief guide that sheds light on the science behind social media success.

•    More tags get more likes and comments. When you tag people, they come to know about your post and they check it out. With more people checking out your post, the likelihood of getting more likes and comments would obviously increase. And since the tagged people’s friends would also get to see that they were tagged, they too check out the posts whereas you are not directly related or connected to them.

•    No filter is the best filter. This applies particularly to images and thus image sharing platforms like Instagram. Photoshop and Picasa enthusiasts should take a break. Saturated photos, those that have been edited too much or which have lots of filters or even one filter, tend to look artificial. People don’t like fakes or pretentiousness on social media, especially on Instagram. People like genuine stuff.

•    Photos with faces get more likes. It is obvious that photos that have a person or the person whose profile it is will get more likes. The more well known the photos, the betters it is and thus it gets more traction.

•    Relevance is the king. This applies to everything online, not just social media. You claim to have an offer that would save someone some money and then you take that person to a website where they have to sign up, do something, play something or contribute something to qualify. This is outright trickery and in milder language, irrelevance. You cannot claim to have something and then not have it for the social media users. If you buy website traffic showcasing a particular offer or a certain kind of content, then you should deliver the same when the people get redirected to your website or a particular webpage. You cannot be irrelevant. Social media responds very well to relevant content.

•    Relevance exceeds the realm of content. The message you convey, the way you convey it, the discussions you incite or how you engage your audience must also be relevant. Controversy helps but any controversy that stems from polarized opinion or condescending presentations would backfire. Self promotion helps but unabashed self promotion with nothing to benefit the audience will backfire. These are the finer realities that form the science behind social media success.

Science and Solar Power Through the us of Solar Panels

Science and Solar Power Through the us of Solar Panels

Science and technology can transform almost every aspect of life. They have the ability to change the way that you get access to power. Solar power is something that involves both science and technology. Having solar panels installed on your home allows you to rely on the natural energy from the sun to power some of your home’s electricity. This can help you to cut back on your energy costs over time. However, the only way to ensure that your solar power investment is protected is to make sure that it is cared for. This means that your solar panels need to be cleaned regularly to ensure that dust, dirt and grime do not accumulate on the surface of the panels and reduce their effectiveness as at retaining the sun’s rays as a result. Before you try to clean your home’s solar panels on your own, you should be aware of the most helpful cleaning tips that are designed to make things simpler and allow for the best results possible.


It is suggested that you choose to clean your solar panels on a day that is overcast. This is recommended because if you do clean the solar panels when the sun is beating down, the dirt and grime will smear over the panels when you try to wipe it away. The water that you are using to clean with might evaporate too quickly and you will be unable to remove all dirt and grime from the surface of the panels. It is even a good idea to begin cleaning your solar panels early in the morning when it is still overcast and dew has accumulated on the panels overnight. You can use the dew that has accumulated on the panels to clean them and will require the use of less water, which helps you to save energy.


You should always be conscious if the type of water that you are using when cleaning your solar panels. It is important that the water does not contain high amounts of hard minerals. These hard minerals can leave deposits that will dry on the surface of the solar panels and will make them less effective at accumulating the sun’s rays. Water with less hard minerals should always be used for the last rinse on the solar panels when possible. If hard mineral water is all that you have access to, just be sure that you squeegee the panels thoroughly.

Soft Brush

It is best that you do not add harsh chemicals to your cleaning water. Most cleaners and detergents will cause streaking on your solar panels.